HD Talks

Mac it to Me

Posted by on September 17, 2009 in Projects | 1 comment

Yesterday I got the chance to meet Mark Thomas Amadei, co-owner of SoHo hotspot Delicatessen He is such a cool guy with a great personality and it was great hearing how enthusiastic he is about his newest endeavour, Macbar, which is set to open later this week. I first met him at Delicatessen. The place was packed with lunch-goers. Ralph Lauren model Tyson Beckford was enjoying lunch with a gal and celebrity chef and restaurateur Todd English stood near the bar chatting. I did want to say hi to Tyson, but what was I going to say besides that I think he’s gorgeous?

Before seeing the new mac-n-cheese spot (it’s right around the corner from Delicatessen and the two spots will share a kitchen) I went to see Delicatessen’s new Model Lounge in the courtyard downstairs from the restaurant. Shown below, the space has very cool artwork from Juan Jose Heredia, a NYC artist and Bruce Weber model. The colors are bold and he even used a real belt in the mural giving it dimension. The lounge is hosted by Vans, a sneaker brand from the VF Corporation, and is a place for models to hang between castings. The models get all of this cool stuff including Vans bags, sneakers, Popchips, a discount on Delicatessen food, and access to private events. Where’s my pass?


I then got to see the newest addition to SoHo, Macbar. I’m not going to give away a lot of information since you’ll be able to read my full feature on www.hdmag.com later this month, but this place is perfect for those who are true mac-n-cheese lovers and I’m not talking about the boxed kind. The branding of Macbar, done by Marque Creative, is fun and bold. Ran Lerner did the package design, which I immediately fell in love with. When you order one of the mac-n-cheese varieties, you are given the food in a recycled plastic noodle. And if you come back with it when you place another order, you get 10% off. The menu includes 12 flavors, all of which have its own icon. The comfort food flavors include Mayan Chipotle, Mac Lobsta’, and Mac Quack. The eatery will also offer its own specialty energy drink and water. The interiors were done by NEMAWORKSHOP, a NYC firm who also worked on Delicatessen. Gourmet flair, great design and branding, and mac-n-cheese–count me in!

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