Did you know that October is National Domestic Violence Awareness month? Well, I didn’t, but I do know people who have been affected by domestic violence. And when I found out about a new campaign from PrimaLoft and DOWNLITE called Support Your Dreams that launched yesterday, I wanted to spread the word.
The two companies (PrimaLoft provides a luxury down alternative for items including bedding, clothing, and accessories; and DOWNLITE manufacturers natural and down alternative filled bedding) have come together to spread hope and empowerment for victims of domestic violence during October. The whole idea is to give something back to women and children who are leaving these violent situations and are transitioning into a new life at domestic violence shelters. Through donation drives benefiting local domestic violence shelters and an online pillow purchase program, PrimaLoft and DOWNLITE will donate proceeds to domestic violence services. To kick off the campaign, hundreds of pillows will be donated to the Equinox Domestic Violence Shelter in Albany and the Cincinnati YMCA Battered Women’s Shelter. All women and children who visit these shelters will receive a new pillow to keep and take with them to a new home when they leave the shelter.
After leaving a situation where there is domestic violence, most women and children leave behind everything they own. Giving them a new pillow, a comfortable item to sleep and dream with and something to call their own, will make a big difference. Thank you PrimaLoft and DOWNLITE for offering much more than just a pillow, but a source of hope.