I just received an email from a Manhattan restaurant with a subject line that I was sure was some lame marketing ploy: "Lost and Found Jewelry". But then I opened it up, and here's the message I received, much to my amazement.
To our Patrons,
A piece of jewelry was found last Saturday night on January 30th at our downtown restaurant , Kellari Parea Bistro ( 36 E 20th street, NYC, NY 10003). Unfortunately nobody has claimed the piece of jewelry yet, so we thought to send an email to all of our Friends & Family to let them know.
If you believe that you may have lost some jewelry at our restaurant last Saturday or possibly Friday or Thursday, please call us at 212-777-8448 to provide a description of the lost jewelry and then we would be very happy to return it to you. Also, please pass this information along to your friends or family that might of dined with you on any of those nights, they might not be on our mailing list.
Please call me directly to claim your jewelry.
Kellari Taverna N.Y. | Kellari Parea Bistro | Kellari Taverna D.C.
T: 212-777-8448 | F: 212-777-3251 | Email: firstname.lastname@example.org
"Enter as Strangers, Leave as Friends"
For a restaurant with the tag line "Enter as Strangers, Leave as Friends" this is one of the most authentic marketing messages I've ever seen. It's such a simple thing to do, but it's amazing how many companies do not do the simplest thing to give that personal touch to their customers. And seriously, they're starved for it! This will stick with me today, and well into the next time I'm deciding where to have saganaki the next time I have a craving.
Bravo Kellari Hospitality Group. Honesty is the best policy.