HD Talks

A Breath of Pure Air

Posted by on October 14, 2010 in Events | 2 comments

Hyatt is taking its guests' health seriously. This week they announced its plans to install more hypo-allergenic rooms than any other brand—2,000 in 125 full-service properties in North America and the Caribbean to be exact. Sixty hotels already have the rooms installed. The reason? A nationwide survey found that more than half of all U.S. citizens test positive to one or more allergens.

Powered by PURE, the Respire by Hyatt rooms are 98 percent allergen free. They use PURE's state of the art purification techniques, a seven step process. Highlights include a cartridge of tea tree oil, known for its antimicrobial and disinfectant properties, that's installed in the heating and cooling unit; a high ozone shock treatment that penetrates every nook and cranny of the room to eliminate mold and bacteria; the PURE Shield, a bacteriostatic barrier that repels microorganisms, offering long-term protection against mold and bacteria growth on treated surfaces; an electronic air purifier that eliminates 98-100 percent of bacteria; and there are allergy-friendly bed encasements, to protect from dust and dust mite allergens. 

To sum up: this means the air in Respire by Hyatt rooms on average is 10 times more pure than outside air due to lower particulate counts.

To promote this new initiative, the brand created a room on wheels, and on Tuesday, driving it throughout New York City. A particle count showed that inside there were somewhere near 306,000 particles, where outside there were millions. A pretty good testament to its effect.

Hyatt Respire 2


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