HD Talks

September Preview: 3 Projects to Inspire

Posted by on September 7, 2016 in Projects, Trends

For consumer magazines, the September issue is the thing. For example, being on the cover of Vogue‘s September issue is the ultimate status symbol. It means Anna Wintour has anointed you a chosen one, giving you lifetime access to the Met Gala (I assume).

The same can be said (by me) about Hospitality Design‘s September issue (available this week). We looked outside our hospitality box to find innovative designs from around the world and other industries, examining the challenge of creativity. We consider this issue as one big inspiration board and encourage you to tear out pages to curate your own vision wall.

Of course, we couldn’t fit everything into our pages, so we’re sharing some bonus projects with you. Here are more aspirational, groundbreaking works, from offices to runways and bowling alleys, that piqued our interest.

Coca-Cola by Studios Architecture, Issy-Les-Moulineaux, France
In its signature red and white color scheme, Studios Architecture conceptualized Coca-Cola’s French headquarters to reflect the office’s philosophy of comfort and well being. The open office space offers a variety of communal areas and meeting rooms that encourage productivity, conviviality, and collaboration, such as the cafeteria meant for socializing; modular spaces to enable informal meetings; a music room for brainstorming; and the silence room where a warm, residential look embraces serenity. Beyond mere aesthetics, the office is environmentally friendly, achieving BREEAM Outstanding and High Environmental Quality (HQE) certifications.

A v-pod for video conferencing is set at the entrance of the Loft cafeteria.

A v-pod for video conferencing is set at the entrance of the Loft cafeteria at Coca-Cola France.

Vogue China editorial and Vionnet Catwalk by Robert Storey, London
Robert Storey of StoreyStudio is a London-based spatial designer known for his window displays, fashion presentations, and editorial set design such as the Artful Shapes project he worked on for Vogue China alongside photographer Ben Toms. For Storey, photoshoots “tend to exist for only a day or hours within that day and can be manipulated through retouching,” he says.


The 2016 Vogue China fashion spread with set design by Robert Storey and photography by Ben Toms.

While those designs show only a static image that can hide the raw edges, fashion shows, like the 2014 Paris catwalk he did for Vionnet, “move more into the world of theater,” he says. “It’s more about a place to go and experience something quite dramatic rather than seeing something happening in a dramatic way.”

Robert Storey's set design for the 2014 Vionnet catwalk in Paris.

Robert Storey’s set design for the 2014 Vionnet catwalk in Paris.

Highland Park Bowl by the 1933 Group, Los Angeles
For the 1933 Group, a major part of the Highland Park Bowl’s design plan was paying homage to the building’s 90-year history. “We stripped back the layers of time to find as much original surfaces, paint, and textures as possible and highlighted all of it in a delicate way with a few modern aspects that bring the space into the present day, while preserving as much of the originality as possible,” says 1933 Group co-owner Bobby Green. The team uncovered an original 1930s-painted mural, refreshed bow truss architecture, and repurposed the alley’s vintage pinsetters into chandeliers for an industrial look.

A horseshoe bar inside the Highland Park Bowl. Photo by Wonho Frank Lee.

The horseshoe bar inside the Highland Park Bowl by the 1933 Group. Photo by Wonho Frank Lee.

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