We at HD HQ are always keeping an eye out for what’s next in the hotel world, searching for the next project, brand, or idea that will disrupt the industry.
Lately, there have been some innovative takes on hospitality that show how rich and diverse our industry can be. It was only a few years ago that we were talking about marijuana dispensaries, which are continuing to exceed our design expectations. What’s next? Here are three trends to keep your eye on.
1. Revitalized motels. Call it peak nostalgia but refreshing the tired motel concept into charming midcentury spaces has become de rigueur for hotels, like Red Lion Hotels Corporation. The company is relaunching its Signature Inn brand with an updated color palette and furnishings that recall the midcentury. Studio Tack, one of our Wave of the Future honorees, has made it something of a calling card with the Anvil Hotel in Jackson, Wyoming (also an HD Award finalist). It’s their keen eye for shifting motels into something that can be chic and glamorous that has turned the concept on its head. And take hotelier Liz Lambert of the Bunkhouse Group, who recently revamped the Austin Motel into a cherry red and white throwback marvel.
2. High-end train travel. Another callback to a bygone era, luxury train cars and suites are making a comeback, recalling the golden age of travel. Recently, London-based Muza Lab was tasked with crafting the interiors for the Belmond Andean Explorer in Peru where bold accents pop against soft neutral tones. The London office of Wimberly Interiors is also on board, upgrading suites on the Venice Simplon-Orient Express, another Belmond project, to recreate Art Deco glamour in an elegant design. And let’s not forget the Ferrari-designed 17-room luxury sleeper train in Japan from industrial designer Ken Okuyama, which is dressed in wood, washi paper, and tatami mats.
3. Luxury camping. This once rustic concept, also known as glamping, is taking a more luxe turn. Companies like Under Canvas, Collective Hotels and Retreats, and most recently, the Sandy Pines Campground in Kennebunkport, Maine are specializing in turning remote locations into grand immersive retreats: think tents filled with four poster beds and high-end amenities, and dinner served under the stars. It’s a novel way to get people outdoors and sleeping under the stars with all the comforts of home.