HD Talks

Benjamin Moore Unveils 2018 Color of the Year

Posted by on October 16, 2017 in Events

Last week, Benjamin Moore brought together leading interior designers, architects, and influencers for an exclusive unveiling of the brand’s 2018 color of the year. Held at the Solomon R. Guggenheim Museum in Manhattan, the formal affair used the iconic walls of this city staple to project the hue that will set the tone for the upcoming year.

But arrangements of vibrant red roses atop islands in the bar area teased the result: Caliente AF-290. “Strong, radiant, and full of energy, Caliente AF-290 is total confidence. It is pleasing, passionate, and makes people feel special, like [getting] red carpet treatment,” Benjamin Moore director of strategic design intelligence Ellen O’Neill says in a statement. “Whether used as one note or on four walls, the spirited personality of red turns heads, signaling surprise and adventure.”

Walls with Caliente AF-290

After the reveal, the white walls and dimmed lights in the Guggenheim ran red in celebration. It’s far from the only shade the company is putting forward for its 2018 Color Trends collection. The newly curated palette of 23 colors includes Cherry Wine, Cranberry Cocktail, Texas, Rose, and Deep Poinsettia to go alongside Caliente, as well as a range of whites, neutrals, and complementary bold hues.

After the reveal, the Guggenheim got a red makeover

The annual forecast of color trends follows Benjamin Moore’s Color & Design team’s yearlong research-fueled journey of nearly 100,000 miles to 30 cities and 12 countries. “We love color,” Carl Minchew, the company’s vice president of color innovation and design said at the event, “and every one of them tells a story.” The team of seven attended more than 20 industry shows and captured more than 42,200 photos of inspiration from the arts, design, architecture, pop culture, fashion, and home furnishings, to name a few. Their findings saw an emergence of red hues, which the company says embodies the change and strength of the vast cultural movements happening around the world.

Bedroom walls in Caliente AF-290

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