HD Talks

Magic Carpet: Designers Team Up to Support DIFFA

Posted by on October 31, 2017 in Events

Great design always speaks for itself, but when paired with a great cause, it’s elevated to a new level. Case in point: when Obeetee was set to launch its new quick-ship program, the handwoven rug company wanted to do something special, so it partnered with Design Industries Foundation Fighting AIDS (DIFFA) to create a collection of customizable pieces that are received in six to eight weeks with 10 percent of net sales benefitting the organization.

Participating designers with their rug samples at the New York launch party with Gretchen Auer, Obeetee sales manager (back row, third from left)

Needless to say, there were numerous designers and design firms that jumped on board—17 to be exact—to showcase their creativity for a good cause. They included Antonino Buzzetta, Arlene Angard, Asler Valero, William Reue, Christopher Trujillo, Darrin Varden, dash design, Marks & Frantz, Michael Tavano, M Moser, Patrick Hamilton, Reeta Gyamlani, Tina Ramchandani, Verda Alexander for Studio O+A, V Starr Interiors, Wesley Moon, and WUNO.

Antonino Buzzetta’s Foundry, Lifeforce from Wuno, and Vórtice by M Moser

To celebrate their efforts, a special evening was held at Obeetee’s showroom in New York where versions of their rugs were revealed and then auctioned.

The whimsical “This is my Rug” from Christopher Trujillo

In each design, bold patterns meet vibrant color schemes: the abstract Bly from dash design boasts expressive strokes that represent an adventurous spirit; for the feminine Compassion, Reeta Gyamlani drew inspiration from “a traditional Indian wedding, where the bride’s path to the alter is carpeted with rose petals,” she says; and Fathom is inspired by a watercolor painting Michael Tavano made while on a trip to India. In addition, Lifeforce from WUNO is a mix of daring motifs and patterns that embody sub-Saharan African culture.

The adventurous and bold Bly from dash design

Others sought the beauty in simplicity. Lighting designer Christopher Trujillo went full-on whimsy with his “This Is My Rug” design, while V Starr Interiors chose a pattern that highlights studio founder Venus Williams’ passion for both tennis and design with colorful overlapping lines, similar to those on a tennis racket, that also represent the uniformity of lines in architecture.

All of the pieces purchased that night directly benefitted DIFFA, raising more than $3,200.

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