HD Talks

December, 2017

Art and Soul

Posted by on December 20, 2017 in Events

By Stacy Shoemaker Rauen

For a bit of inspiration, HD teamed up with Kevin Barry Fine Art for Art Basel this year. The art consultancy planned a three-day affair (along with iWORKS and Mitchell Gold + Bob Williams) to bring together some two dozen hospitality designers, brand leaders, and hotel developers. The trip included a tour of the late Zaha Hadid’s former 2,541-square-foot residence at the W South Beach, which is now for sale for $6.5 million via ONE Sotheby’s International Realty (many pieces of furniture, including an upward of $800,000 table, are becoming part of a larger museum exhibit); a fabulous rooftop dinner at the Nautilus hotel with immersive art experience from Blackdove and music by DJ Lonely C from Soul Clap, and, of course, VIP access to the Art Basel fair (as well as boat rides to the Art Miami & Context art fairs—only in Miami!).

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Winter Wonderland

Posted by on December 12, 2017 in Events

Not even the rain could dim the lights on the Howard Hughes Corporation’s launch of its winter experience, Sea of Light: An Interactive Journey Through Light and Sound,  in Manhattan’s Seaport District this December, which will run through March 2018. Free to the public, each guest was given a wristlet that lit up in accordance to the choreographed light show, as well as performances from America’s Got Talent opera singer Laura Bretan and headliner AlunaGeorge.

The instillation itself, located in Seaport Square near the historic Wavertree and Ambrose ships (both to be decorated with a holiday tree in line with past traditions), is made up of a series of light sculptures up to 9 feet tall that house more than 150,000 individually programmable LEDs to resemble multiple rising suns. Each structure’s lighting is mapped in a 3D space, with sophisticated animations that feature a variety of evolving content, with ambient, natural colors melting together. Continue reading →

Brand Identity: The DNA Behind Design

Posted by on December 4, 2017 in Events, Trends

Panelists included Paula Scher, Terry Young, Arne van Oosterom, and Debbie Millman

The Pratt Institute held its second Design Symposium at the TimesCenter in New York where designer and professor Marc Rosen led a panel including Debbie Millman, brand consultant, educator, and artist; Paula Scher, designer and principal at Pentagram; Arne van Oosterom, founder and partner of DesignThinkers Group and DT Academy; and Terry Young, CEO of Sparks & Honey, to discuss the marriage between design and brand identity. They dug into how to build a successful brand, highlighting “the crossover of design as a state of mind in every discipline,” notes moderator Rosen.

Millman kicked off the presentations, sharing her philosophy: A brand is what allows you to understand a company, but the design shows you what it can do. There are four critical concepts that lead to good branding, she says: cultural anthropology, behavioral psychology, economics, and creativity. Sparks & Honey’s Terry Young delved deeper into cultural anthropology, explaining “To design great brands today, you have to be culturally relevant. Continue reading →