on December 12, 2017 in
on December 4, 2017 in
Not even the rain could dim the lights on the Howard Hughes Corporation’s launch of its winter experience, Sea of Light: An Interactive Journey Through Light and Sound, in Manhattan’s Seaport District this December, which will run through March 2018. Free to the public, each guest was given a wristlet that lit up in accordance to the choreographed light show, as well as performances from America’s Got Talent opera singer Laura Bretan and headliner AlunaGeorge.
The instillation itself, located in Seaport Square near the historic Wavertree and Ambrose ships (both to be decorated with a holiday tree in line with past traditions), is made up of a series of light sculptures up to 9 feet tall that house more than 150,000 individually programmable LEDs to resemble multiple rising suns. Each structure’s lighting is mapped in a 3D space, with sophisticated animations that feature a variety of evolving content, with ambient, natural colors melting together. Continue reading →
Panelists included Paula Scher, Terry Young, Arne van Oosterom, and Debbie Millman
The Pratt Institute held its second Design Symposium at the TimesCenter in New York where designer and professor Marc Rosen led a panel including Debbie Millman, brand consultant, educator, and artist; Paula Scher, designer and principal at Pentagram; Arne van Oosterom, founder and partner of DesignThinkers Group and DT Academy; and Terry Young, CEO of Sparks & Honey, to discuss the marriage between design and brand identity. They dug into how to build a successful brand, highlighting “the crossover of design as a state of mind in every discipline,” notes moderator Rosen.
Millman kicked off the presentations, sharing her philosophy: A brand is what allows you to understand a company, but the design shows you what it can do. There are four critical concepts that lead to good branding, she says: cultural anthropology, behavioral psychology, economics, and creativity. Sparks & Honey’s Terry Young delved deeper into cultural anthropology, explaining “To design great brands today, you have to be culturally relevant. Continue reading →