Whether you abide by them or not, trends help shape our industry and evolve our design perspective. But we also realize we can’t dress everything in Millennial pink forever. Few know this better than trend tracker Stylus, which follows the changing hospitality industry on both the macro and micro levels, analyzing innovation, lifestyle, and consumer engagement. We caught up with U.S. advisory strategist Amber Davis to discuss what’s on the horizon, including three directions design will be heading in 2019 and 2020.
Go Bold or Go Home
“Not only is color being used as a way to stand out in busy social feeds, but it’s being used to make revolving statements in the home as well,” says Davis. In addition, it caters to the youthful spirit of Millennials who have “a more optimistic, pragmatic, and proactive approach to creativity.” A maximalist color palette helps connect the physical and digital worlds, even if it’s choosing a few bold pieces for a room. No firm has cornered the market on this bold design aesthetic quite like Valencia design consultancy Masquespacio, which is fearless when it comes to mixing and matching colors, most recently at the Student Hotel Barcelona.
A seating area in the bright Masquespacio-designed Student Hotel Barcelona
Escape the Tech Bubble
Instead of going further down the tech rabbit hole, “designers will flex their innovative muscles to make the physical world as dynamic as possible,” she says. “From moving duo-colored prisms that enhance the experience of light to optical effects and interactive textures, the focus is offering products and spaces that enhance human senses and offer moments of detox and contemplation.” Examples include the 3D-printed Urban Cabin in Amsterdam from local firm DUS Architects and Danish studio’s Wang & Söderström’s Excavation vases, “which combine 3D-printed vessels with high-shine polyurethane to create objects that look like unfinished renderings that have leapt out of a monitor and into the real world,” explains Davis.
The 3D-printed Urban Cabin in Amsterdam from DUS Architects
Going Off the Grid
As more Millennials gravitate to urban life, “A desire to counterbalance the effects of the daily grind is inspiring off-grid living and innovative design that converges indoor and outdoor lifestyles,” notes Davis, “like lamps made up of materials you’d find in a tent.” It’s also lending itself to a larger focus on biodegradable materials and biophilic design to enhance the desire to help nurture Mother Earth. Look no further than 1 Hotel Brooklyn Bridge‘s sustainable design, courtesy of locally based INC Architecture & Design, where artwork and lighting is often made from reusable and recyclable materials.
A dramatic ceiling installation of “grown” mushroom mycelium lamps in the 1 Hotel Brooklyn Bridge from INC Architecture & Design