By Elizabeth Lowrey, principal and director of interior architecture, Elkus Manfredi Architects.
When Boston-based Elkus Manfredi Architects designs a hospitality space, we face the perennial question: How do you create an unforgettable brand experience and still perform practical tasks efficiently? Today’s tech-driven consumers expect ordinary functions to be readily accessible, quick, and stress-free so they can immerse themselves in all the pleasures the property offers. Because of this, design firms like us are often tasked with making that ease seem effortless.
Indeed, we’ve deployed a new design process we’ve dubbed co-creation, which gives employees—those most familiar with daily guest needs—a direct line to creative partners from the beginning, and they continue to give their input through the phases of the design process. They are truly the perfect proxies. Here, we look at co-creation moments that have enhanced guest experience at three distinct properties. Continue reading →