HD Talks

August 8th, 2018

Be Our Guest: Elkus Manfredi on the Co-Creation Process

Posted by on August 8, 2018 in hotels | 0 comments

By Elizabeth Lowrey, principal and director of interior architecture, Elkus Manfredi Architects.

When Boston-based Elkus Manfredi Architects designs a hospitality space, we face the perennial question: How do you create an unforgettable brand experience and still perform practical tasks efficiently? Today’s tech-driven consumers expect ordinary functions to be readily accessible, quick, and stress-free so they can immerse themselves in all the pleasures the property offers. Because of this, design firms like us are often tasked with making that ease seem effortless.

The LINQ Spa features a palette drawn from nature. Photos of LINQ by Andrew Bordwin

Indeed, we’ve deployed a new design process we’ve dubbed co-creation, which gives employeesthose most familiar with daily guest needsa direct line to creative partners from the beginning, and they continue to give their input through the phases of the design process. They are truly the perfect proxies. Here, we look at co-creation moments that have enhanced guest experience at three distinct properties. Continue reading →