HD Talks

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HD Goes (Facebook) Live

Posted by on October 6, 2016 in Events, People, Projects, social media

While we may not have quite made it to YouTube- or Vine-star status (we’re working on our makeup tutorial skills) HD got in the Facebook Live game last week with our first video. Editor in chief Stacy Shoemaker Rauen sat down with Kemper Hyers, senior vice president of design for Starwood Capital Group, whose ultra-luxurious, award-winning Baccarat Hotel & Residences in New York made waves when it opened last year.

The bar at New York's luxurious Baccarat Hotel.

The bar at New York’s luxurious Baccarat Hotel.

Check out the video, where Hyers delves into a bit of the Baccarat brand’s history, and some of the hotel’s design details, including key features of the beautiful, barrel vaulted-ceilinged bar where the interview took place.

Also, be sure to tune in for our next Facebook Live interview on Thursday, October 13th at 3:30 p.m. EST, where Stacy will explore New York’s Printing House West Village—featured in our September issue, where we explored the limits of creativity in projects outside the traditional hospitality realm—with Workshop/APD principal Andrew Kotchen. Continue reading →

The Power of Social Media Influencers

Posted by on August 31, 2016 in social media, Trends

Taylor Swift is a fun celebrity to follow on Instagram; the dog filter is the best one on Snapchat; a photo of a cute baby will garner a lot of likes on Facebook, but one realm of social media that can seem hard to understand is that of influencer. Brands feel differently, however. Partnerships between hospitality companies and celebrities are changing the way social media is being used, both as an engagement platform and a marketing tool.

Naturally, one family seems to have cornered the market on this: the Kardashian-Jenners, who have partnered with Airbnb to stay at some chic places. Kylie Jenner spent her 19th birthday at a $50 million Turks & Caicos estate, Kourtney retreated to a $6,000-plus per night Nantucket beach house, and Kim is currently renting a $30-million New York City penthouse for free. It’s not just the Kardashians either. Britney Spears, (our queen) Beyonce, and even JoJo Fletcher of The Bachelorette are using their celebrity (no matter how minor or fleeting) to promote vacation rentals for Airbnb and TripAdvisor Vacation Rentals. Continue reading →

10 Ways to Engage on Social Media

Posted by on May 25, 2016 in social media, Trends

During HD Expo in Las Vegas earlier this month, Andrew Alford, chief creative officer at Chicago-based AJ Capital Partners (and the designer behind its Graduate Hotels), and Bashar Wali, principal and president of Provenance Hotels in Portland, Oregon discussed the importance of social media in the hospitality world.

Of course, we all can’t be DJ Khaled when it comes to the ubiquitous medium, but owners and designers can find common ground to create social media feeds that are coveted and constantly scanned by their followers. Here are 10 takeaways for taking your social media to the next level.


Bashar Wali and Andrew Alford discuss social media best practices at the Graduate Hotels-inspired Social Hub during HD Expo in May.

1. Traditional advertising has gone the way of the dinosaur. “We’ve become obsessive about designing to social media,” Alford says. “That’s where the real advantage is.”

2. Recognize the people who are posting about your property by retweeting or regramming their feeds. Continue reading →

7 Days Away: Giving Back at HD Expo

Posted by on May 6, 2015 in Events, social media, Uncategorized

HDExpo logoWe’re crossing t’s and dotting i’s here at HD in preparation for HD Expo next week, and as we get our social networking fingers ready to share what we see on the show floor and beyond, we want to encourage you to join us in our social media efforts using #give4design on Twitter, Facebook, or Instagram and tell us: What does design give you and/or what do you love about our industry and tradeshows like this?

While we know that design makes a huge impact on all of our lives, this hashtag is also about something bigger. For each #givefordesign use on social media, HD will make a $1 donation to earthquake relief efforts in Nepal through the International Medical Corps.


We also welcome you to the Selfie Center, located in the show floor lobby. The creative team at Yellow Goat Design has created a backdrop for your photo, so stop by and snap a quick pic for your social media sites and tag with #hdexpo15 and #give4design. Continue reading →

Marrying Social Media and Design

Posted by on March 25, 2015 in Events, social media, Trends, Web/Tech

You can’t talk about design, if you’re not (at the very least) talking about technology’s implicit impact on the way we look at design. What drives good design is not only about what photos pop up on social media sites—though that doesn’t hurt—but about sharing that experience via new channels, according to panelists at IIDA New York’s “Customizing the Guest Experience in Hospitality” event held last week and co-moderated by Nancy Jackson, co-chair of the Hospitality Forum and president of Architectural Systems Inc.


Panelists and moderators at the IIDA New York hospitality event (from left): Moderator Nancy Jackson, Architectural Systems Inc.; Toni Stoeckl, Marriott International; Kimberly Miller; Duncan Miller Ullman Design; Adam Rolston, Incorporated Architecture & Design; and moderator Barry Richards, Rockwell Group

“Experience matters. It matters more than stuff,” says Barry Richards, a co-moderator, IIDA New York chapter’s Hospitality Forum co-chair, and principal and studio leader at Rockwell Group. Continue reading →